Making the Connection to Retail Promotion

This first booklet in the series demystifies the promotion process and details the why, what, where, when, and who of retail events.  Although the focus is on the two CHA US industry-wide promotions, National Craft Month and Celebrate the Seasons, the booklet’s suggestions can easily be adapted to the Make it! Month promotion.  It includes suggestions for a range of no-cost and low-cost promotion ideas with suggested timelines as well as suggestions for ways to promote and grow retail business all year and how all promotion proposals can be unified under CHA’s brand Crafts. Discover life’s little pleasures.
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Making the Connection to the Education Marketplace

The second booklet in the series bundles key research findings from the benchmark study The Academic Value of Hands-On Craft Projects in Elementary Schools with practical advice that leads to increased sales in the education arena. It includes suggestions to reach out to teachers and administrators. By ensuring that local educator’s needs are met, craft retailers continue to grow generations of crafters and build business for the decades to come.

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Making the Connection to Public Relations

The third booklet in the series describes how companies involved in the merchandising, marketing, and sales of crafts and hobbies can plan and implement an effective public relations program.  The booklet details the three fundamental components a company should consider when evaluating public relations needs – media relations and publicity, community relations and internal communications.

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